We had the exciting opportunity to design the complete brand identity for Optitech, a forward-thinking tech company focused on innovation, smart solutions, and digital transformation.
Using Canva, we developed a cohesive and modern visual identity that reflects Optitech’s mission and values—professionalism, simplicity, and tech-driven excellence.
🎯 Scope of Work:
- Logo design with a sleek, tech-inspired aesthetic
- Custom color palette representing innovation and trust
- Typography pairing for digital readability and brand consistency
- Brand style guide to maintain uniformity across all platforms
- Social media templates to ensure visual coherence in communication
This project demonstrates how powerful Canva can be for building professional, versatile brand identities that resonate with target audiences—especially for startups and small businesses.
If you’re a business in need of a fresh, strategic visual identity, I’m here to bring your brand vision to life.
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